MIRA DIGITAL ARTS FESTIVAL

MIRA DIGITAL ARTS FESTIVAL

MIRA DIGITAL ARTS FESTIVAL

MARICAS MARICAS

MARICAS MARICAS

MARICAS MARICAS


2018

#event #poster #identity #campaign

Co-Founders: Eloisa Blitzer, Georgina Asunción, Isabella and Sofía García

Art direction: Ugly Studio and Sofía García

Graphic design: Ugly Studio

Photographer: Sofía García

Links: instagram | I-D vice | TIU

Maricas is a LGTBQ+ techno party that was born in Barcelona with a clear idea in mind: create a free, inclusive, open and non- judgemental space for anyone that wants to join in. All the marketing campaigns for the party develop around the concept of voyeurism: use private and intimate moments and share them with the world. Maricas is a way of living, associated with the live and let live, that’s why it’s much more than a party, since it´s purpose its to change all social taboos that exist around the concepts of difference or exceptionality and make them something beautiful.