SAM

SAM

SAM

VERSUSCALLE

VERSUSCALLE

VERSUSCALLE


2016

#art direction #editorial 

Client: Carolina Margarit

Original concept: Ugly Studio

Art direction: Ugly Studio

Graphic design: Ugly Studio

Poems: Carolina Margarit

Photographer: Eugènia Font, Andrea Sánchez, Ariadna Junyent and Asunción+Guasch

Printed in: Pressing

With the intention of revolting around the standard idea of reading poetry and viewing art, come #versuscalle. A project that was born a night of August 2016, among women, cans of beer, cigarettes, music and eventualities. That night in The Raval (Barcelona) among the chaos and the chance, a small embryo was produced, that months later would be born with a clear objective in mind, fill the streets and walls of poetry, photography and design. An innovative and different project, with unseen material from its authors.