#what if #object device #art direction
Client: The school of speculation
Original concept: Ugly Studio
Art direction: Ugly Studio
Graphic design: Ugly Studio
Photographer: Eugènia Font and Sandra Torras
Translation: Eloisa Blitzer
Models: Albert Galeote and Sofía García
What if a moment comes when man controls all around him to the point that he can also have a fluid conversation with any object?
Mans obsession to escape the indifference from the world about his existence, has led him to create new technologic tools which allow him to humanise everything that surrounds him. Specially SAM, which is a gadget that works as a channel of communication between the subject and any object he wants to talk to. While using SAM, the subject feel empowered, which guarantees his happiness since he has successfully lived his life in a dominant and totalitarian way over everything that surrounds him. This new product, that can be use solely in the planet earth, allows you to program the type of conversation you want to establish with the chosen object. In order to you use it; you only have to put in contact your ear with the small part of the gadget, and after place the colour part touching the object that you wish to have a conversation with.
Would you like to communicate with everything that surrounds your daily life? Who would reject knowing how his bed feels? And if its feelings depended on you? Could you be close friends?