#what if #object device #art direction
Original concept: Ugly Studio
Art direction: Ugly Studio y Alba Ricart
Photographer: Alba Ricart
Special thanks: Sofía García y Meeting point gallery
En construcción is a project that is born to question the real value of those objects that normally go unseen or do not acquire an extraordinary value by the human eye.
For these reason, "En construcción" brings objects that are considered trash, that were found in different parts of Barcelona, and provide them a with new value, the artistic one, making the spectator gaze directly towards these commonly unseen objects.
By taking these deteriorated objects out of context they adquire a new life. The use of a fake electric connection symbolizes exactly these, the great new life; while the object varies it’s meaning and polemicizing its use.